For every pet parent, “what to feed my dog” is a question many constantly struggle with. We often wonder about which food is good for our dogs. We share our hearts and homes with our canine pals. Surely there is nothing wrong with sharing our favorite foods with them too, right? Not necessarily. Many of the foods, such as vegetables and fruits, that humans digest just fine can wreak havoc on a dog’s body, causing severe health problems. On the other hand, some of the foods people eat can be introduced to a dog’s diet just fine, and even provide health benefits such as joint strength, better breath, and allergy immunity. We want our babies to be in the best of health and live a long life and what we feed them plays a very important role in this.
Having 2 dogs, the dilemma for me was even greater as one food would suit Casper, then the same food wouldn’t suit Junior, and, vice versa. I was always in a fix and honestly, still am. When Casper was a puppy, I used to feed him a particular brand food and Caspu grew up to be a very fluffy and healthy dog. But the same food was fed to Junior and he was the skinniest dog for a pretty long time. Then I put Junior on another food brand and he developed fat lumps because of it. It’s always been a constant struggle. Briefly, I had even substituted their one meal to homemade food. Now, being a vegetarian, their homemade food consisted of brown rice, veggies, buttermilk, flaxseeds and cold press coconut oil. They were doing good with one meal as non veg kibble and other one as homemade. Sometimes, my neighbor would give them boiled chicken, but soon both Casper and Junior developed rashes and acidity and I had to stop that.
Good nutrition is extremely important for dogs. It keeps them healthy and happy. But there’s no set formula for how often you feed your dog or what you put in their bowl. That’s because each pooch is different. At all times, my vet has given the best advice about my dog’s food and changed their lifestyle as per their health and age. After years of testing and trying, and, having worked with various NGO’s and pet lovers, I have come to a conclusion that dry dog food is usually the safest and best option for dogs. It meets all nutritional needs as most products have meat, grains, vegetables, fruits and vitamins. It is also healthier for a dog’s teeth as wet food creates more moisture, and most pet parents do not brush their pets or take them for dental checkups.
Apart from dog food, I also struggled with dog treats. Although there are some table scraps or food in your plate that you can give your dog, you still have to be careful. Junior has wheat allergy and is lactose intolerant. I can never feed him rotis or milk. Casper would love chewing on commercial bones, but there was always a fear of being choked. Other than that, here in India, we really do not get good quality bones or treats. So I had to rely on carrots at all times. As a thumb rule, if you are feeding your dog’s anything outside his meal, it should not exceed about 10% of his daily diet. Dog obesity is another big issue and is not only difficult to deal with, but also attracts several medical complications. So, to keep your dog at the optimum weight and healthy, we have to feed them the right meal and at proper intervals.
Unfortunately, Junior stopped eating carrots out of nowhere and I was back to the perplexity of what to feed him now. I hunted for a better option, but to no respite. Any other treat or biscuit I would give Junior he would throw up. I would give him watermelon or apple slices sometimes, but because of my busy schedule, I couldn’t be regular in buying them and stocking them.
In the midst of all this, I was already in talks with a friend to start a new business. He being a dog dad and a dog lover himself, suggested that we should work on something that we love the most, and that was animals. We came up with the idea of providing the best dog food and dog treats to our lovely and beautiful fur babies. After all, what’s better than watching your pooch react to the question, “do you want a treat?” We love to give our dogs treats because it makes our pups so happy, and when these treats are safe and healthy too, it’s an icing over the cake. Treats can be used for various purposes like training, comforting, just because we love them, health related, etc. Commercially available dog treats have become very popular and a common part of a dog’s diet.

So here we are, we started a joint venture and joined hands with a very trustworthy and reputed company to import dog food from Netherlands, and meaty invigorating dog treats, and then packaged here in India after adding top of the class vitamins and nutrients. In all, super premium quality and a complete power packed and balanced diet for dogs at all life stages. A dream come true. No longer a dilemma of running hither and thither for the best and genuine dog food and dog treats.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” said by Steve Jobs, Co-Founder, Chairman and CEO, Apple. What more would have we asked God for! Being dog parents and diehard animal lovers, we have entered into a venture which is extremely close to our hearts and the best health of our pooches.
Introducing Hunger Fills and Sniffy. Let me tell you this, Hunger Fills is the only treat which Junior didn’t show any remorse or threw up as other all treats he has always had indigestion problems. As for Sniffy, he actually pounces to eat it. So it’s tried and tested on my own dog and then put out in the market.
Hunger Fills is a delicious, meaty and nutritious dog treat available in three flavours – Carrot, Chicken and Milk.
Sniffy is a premium dog food product made in Netherlands and power packed in India. It comes in three variants – Starter, Puppy and Adult and Chicken and Egg flavor. It is fortified with vital nutrients, enriched with energy and protein.


We are so grateful for all the support and encouragement from all our loved ones and happier to see our pooches wagging their tails and drooling over Hunger Fills and Sniffy. Something that we have wanted very much for a long time that have now happened. It is true, if you love something, go after it without limiting yourself, add faith, add action, add perseverance and lastly, add patience and time. Then everything is possible. A dream to keep our dogs healthy, hearty and live long with the right food and treats has finally seen the light and is shining bright.

